Helsinki Design Guide
Helsinki Design Guide was an experiment of the multichannel media: a store, a printed guide (both in English and Russian) and an online magazine. The printed magazine was a free guide to the most liked services of Helsinki. Shops, restaurants, museums, and cafés mentioned in the guide have not paid anything to get into the guide, but they have been recommended by the local designers, architects, illustrators or photographers etc. For more tips, stories and current events like concerts and exhibitions were found on online guide.
Store logistics & visual design
At the store I was responsible for the logistics of the products, pricing, price labels, display and other marketing materials. When we got the webpage up, I updated the sites. If needed, I helped finishing the layout of the printed guide.
| Year | Sponsor | Tools |
|---|---|---|
| 2014 | Nokia | InDesign, Illustrator, Photoshop, Flockler (CMS), Arkhimedes (ERP) |
From inside to outside. Helsinki Design Guide store window.
At the store, we introduced tourists to the Finnish way of life, for example, how important role coffee plays in our lives.
There was a home delivery service at the store.
The cover of Helsinki Design Guide magazine, issue 3/2014.
Screenshot of Helsinki Design Guide website (Flockler platform).